There are many areas of tech that could use more woman-centered products but, to us, the women’s tech space is the most egregiously underserved. That’s why Tinsel produces and champions women-centered tech that breaks the mold.
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Before picture-perfect prototypes or a shop-ready website, a lot of research, planning and deliberation goes into producing fashionable, functional wearables. Tinkering with Tinsel, our new monthly blog series, will dive into the details and decisions behind producing the Dipper and Tinsel products to come. Look out for a deeper dive into The Dipper via TwT in the next few weeks but, for now, the basics of our Dipper journey so far...
We did it! Our Indiegogo campaign was a success, resulting in raising 108% of our $50,000 goal.
On November 6, three days ahead of our deadline, backer Pat Nakajima made our dream come true by taking Tinsel over the $50,000 funding goal of our campaign. Between the 5th of October and November the 9th, 295 people backed the Dipper. To all our backers, we send a GIANT thank you!
For the last several months we’ve been working towards making the year-old concept of Tinsel come to life. It blows our minds that we’ve come so far in such a short time! But the development process has really kept us on our toes. Here’s a little more about what it has taken to build The Dipper.
We recently wrapped shooting our video and photos for the campaign we're launching on Indiegogo next month!
After months of ideas, sketches, renderings and prototyping, our team couldn't wait to see our latest version of The Dipper all dolled up and camera-ready!
Jason Giles is a self-described Creative Solutionist who led Tinsel through the creation of our branding and overall visual aesthetic. We got him to sit down and tell us more about himself and the process behind developing Tinsel’s spirit, look and feel.
Aniyia unveils Tinsel's first cosmetic prototype, The Dipper audio necklace!
Watch this video to see an overview of how our audio necklace easily transforms from a necklace to functioning earbuds!
Aniyia also shares insights into the manufacturing process and what refinements will be happen for our next necklace prototype.
Phnam Bagley is a well-known industrial designer in the Bay Area who we had the privilege of teaming up with to bring the Tinsel vision to life -- an audio necklace with integrated headphone functionality. Our vision coupled with her fierce and precise design techniques brought The Dipper to fruition. We sat down with Phnam last week to learn more about her background and get an inside scoop on her design process.
After 8 months of secrecy and making moves behind the curtain, we’re finally ready to tell the world what Tinsel is building. I was so nervous to share the idea with people when we first started last fall -- the wearables space is so competitive and fast-paced. But now, after all this tight-lipped silence, I’m ready to scream it running down the streets of San Francisco!
Okay, :::deep breath:::, let's get on with it.
We sat down to consider a few well-known women that we feel represents the core of what Tinsel stands for. So we started off by making a list of personality and style traits that we see in ourselves and our primary audience.
Everything behind Tinsel -- our company, our product, and our vision -- is centered around strong women. Tinsel women come in many forms, but she’s always a beacon of grace, grit, and get-up-and-go.
Today we launch our blog, a home for what will be our voice and message to the world.
We look forward to sharing our story, our journey, and having some fun along the way! But most importantly, we can’t wait to share the tech jewelry that we’re bringing to women this year.