That fact has made all the difference.
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There are many areas of tech that could use more woman-centered products but, to us, the women’s tech space is the most egregiously underserved. That’s why Tinsel produces and champions women-centered tech that breaks the mold.
This week team Tinsel attended MAGIC in Las Vegas. MAGIC is the word's largest fashion marketplace event, held twice annually, and is the epicenter for showcasing the greatest in apparel, accessories, footwear, and manufacturing.
Consumer tech products are all anyone seems to talk about these days. From the annual ritual of new phone announcements, to the ever-expanding wearable and app arenas, it’s clear that tech is the new black.
Yet there's something the Consumer Electronics industry has yet to fully capitalize on today: developing products for women. Very few tech products have been created specifically with women in mind. While smartphones, smart watches and fitness trackers have begun to provide many more options around color, material and finish, they still tend to represent a unisex and dare we say, masculine silhouette.
We requested your participation in selecting color finishes for our first tech jewelry product, The Dipper audio necklace a couple weeks back. The number or responses we received to our survey was not only astonishing (thanks for the love guys!). More importantly, it was very informative in making a final decision around color finishes.
Summer has officially arrived! We love the beginning of any season because it’s a great excuse to give your wardrobe some fresh updates, switch up your look, and play with new colors and silhouettes on-trend at the moment.
To celebrate the warmest season of the year, we pulled together five different looks that show off summer style, plus our newest and best accessory -- The Dipper audio necklace.
Tinsel brings you a necklace that delivers the functionality of headphones, cleverly concealed within a gorgeous piece of jewelry. You’ll want to wear these bad boys on the daily as they will completely transform your wardrobe AND your busy, on-the-go lifestyle. Here’s a few reasons why we think you’ll agree.
Help #teamtinsel pick colors for our first product, The Dipper earbud necklace.
After 8 months of secrecy and making moves behind the curtain, we’re finally ready to tell the world what Tinsel is building. I was so nervous to share the idea with people when we first started last fall -- the wearables space is so competitive and fast-paced. But now, after all this tight-lipped silence, I’m ready to scream it running down the streets of San Francisco!
Okay, :::deep breath:::, let's get on with it.
Today we launch our blog, a home for what will be our voice and message to the world.
We look forward to sharing our story, our journey, and having some fun along the way! But most importantly, we can’t wait to share the tech jewelry that we’re bringing to women this year.