South by Southwest is a convention, not a competition, but if Team Tinsel had to choose a winner, we’d choose ourselves. Since our last newsletter, we’ve been perfecting the finer details of The Dipper, receiving plenty of attention and praise, and ringing in springtime sunshine with something new. All of this and a message from Tinsel CEO Aniyia Williams in our first newsletter of the spring season!
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One of the biggest challenges of designing something like The Dipper, a piece intended to be both highly fashionable and high-functioning, is making certain that it has mass appeal. Tinsel women are hugely diverse - from college students to grandmothers, from artists to engineers, and all sorts in between - so pin-pointing a style that could bridge that divide was no easy task. We discussed The Dipper’s iconic chevron look from in our interview with Phnam Bagley last year, but with spring on its way and a tide of bright colors and trendy new patterns rolling in on its coat tails, Team Tinsel thought it was high time to tell the whole story of The Dipper’s chevs.