Jason Giles is a self-described Creative Solutionist who led Tinsel through the creation of our branding and overall visual aesthetic. We got him to sit down and tell us more about himself and the process behind developing Tinsel’s spirit, look and feel.
We sat down to consider a few well-known women that we feel represents the core of what Tinsel stands for. So we started off by making a list of personality and style traits that we see in ourselves and our primary audience.
Everything behind Tinsel -- our company, our product, and our vision -- is centered around strong women. Tinsel women come in many forms, but she’s always a beacon of grace, grit, and get-up-and-go.