One of the weird things about being a company that celebrates both fashion AND tech is forgetting that these spaces don’t normally cross paths for most people. We’re talking electroacoustics with fashion bloggers, discussing chain links with audio engineers, and expecting everyone to be on the same page. This can have its problems.
In the spirit of keeping things clear for Tinsel fans of all walks, we figured it’s time for a TwT vocabulary lesson. This time, we’re Tinkering with Tinsel terminology. Specifically, the production terms “prototyping” and “tooling,” which we use often, but haven’t quite defined for the less production-savvy.
One of the biggest challenges of designing something like The Dipper, a piece intended to be both highly fashionable and high-functioning, is making certain that it has mass appeal. Tinsel women are hugely diverse - from college students to grandmothers, from artists to engineers, and all sorts in between - so pin-pointing a style that could bridge that divide was no easy task. We discussed The Dipper’s iconic chevron look from in our interview with Phnam Bagley last year, but with spring on its way and a tide of bright colors and trendy new patterns rolling in on its coat tails, Team Tinsel thought it was high time to tell the whole story of The Dipper’s chevs.
This. Is. It. 2016 will be the year that Tinsel’s first product, the Dipper audio necklace, ships. Our brand and story will finally have a tangible place in women’s lives, and we couldn’t be more excited to see the process unfold. It’s hard to believe it, but Tinsel was founded just barely a year ago. That means that in just over 365 days, we’ve managed to ideate, fund, and create a company, product, and the entire ecosystem that comprises the Tinsel brand. As we take our own advice and leave 2015 in the dust, we’d like to look back at the amazing year it was and forward to our shining 2016.
Before picture-perfect prototypes or a shop-ready website, a lot of research, planning and deliberation goes into producing fashionable, functional wearables. Tinkering with Tinsel, our new monthly blog series, will dive into the details and decisions behind producing the Dipper and Tinsel products to come. Look out for a deeper dive into The Dipper via TwT in the next few weeks but, for now, the basics of our Dipper journey so far...